Teens JUST want a mobile phone as a gift
Starting in 2001, Cingular carries out, through International Communications Research, a Christmas survey among 13-17 year-old US teens to know for wishing a mobile phone as a Christmas gift.
The December 2004 survey suggests that the mobile phone is an essential, practical item:
Convenience (20%, +18% in a year)
Just want one (18%, +10% in a year)
with a broad communication function, and few specific ones:
Keep in touch with friends and family (32%, -14% in a year, but stable with respect to 2001 33%)
Just in case of emergencies (10%, -13% in a year, but stable with respect to 2001 13%)
Safety reasons (2%, - 5% in a year, but stable with respec to 2001 3%)
and little show off effect:
It's cool (7% in 2003, 13% in 2001)
No mention of converging digital functionalities such as music and photography, even though camera phones appear to be number two on the list of top gifts after MP3 players. But this may be because of the questionnaire design.
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