26 October 2004

US adolescents IMing

Three excellent scientific papers, one in press and the two others published in 2002, expand our understanding of IM usage among adolescents with in-depth qualitative research. These papers uncover what have become IM common practices; explore motives and external factors that have contributed to IM widespread adoption; define the place that IM has with respect to other formats of being together and communicating.

Today, Instant Messaging offers a very good fit to adolescents' emotional and social needs: of intimate, intense relationships with a few close friends; of feeling part of peer groups and of spending as much time as possible with them. Using IM, adolescent friends manage to spend more time together; create private social spaces within the larger domestic environment; maintain and develop distant relationships; cope with the changing status of their relationships and more generally dispose of an environment to explore social roles and relationships freely. It is alos over IM that alliances are forged, social and emotional support is offered, personal issues raised.

IM conversations are a natural extension to the multiple interactions that take place face-to-face among adolescents. One the studies (Grinder & Paten) reports that some of the interviewees feel that school leaves too little time to be with their friends. The first thing they do when they come home is to log on and open the IM channel to meet them again. Incidentally, this time also coincides with a period in which the home computer and Internet access are usually more available. The meeting itself is either set up by a system-generated invitation to join in a chat session; planned at school “IM me after school”; part of routines as participants have a good idea of their friends’ domestic schedules; or started from the buddy list where the friend shows up as she or he logs on.

Most of IM conversations therefore take place among friends who are used to spend time together in the physical space. They general concern one or two friends, but can go grow to four or five simultaneous conversations (Schiano et al.). The social network within which IM operates is relatively well defined. Rare are the conversations with strangers. And when they happen, it is around specific topic of interest, such as music, or to kill time when none of the friends is online. Public chat rooms are considered a "waste of time" because of the poor quality of the conversations. More frequent conversations occur with distant friends, former school-mates, friends met at summer camps; or friends of friends. Most of the conversations happen between the more or less five core friends that represent the core of the buddy list. And when researchers have asked participants to describe their buddy list, they found that beside the core, the buddy list contained several infrequently contacted remote friends and acquaintances, and many others handles participants could no longer identify (Schiano et al.). "I'm away messages" further facilitate group cohesion beyond co-presence as they keep each other up-to-date with their whereabouts.

The topics also reflect the continuity between face-to-face and IM mediated conversations. On IM, friends chitchat, gossip, flirt, just like they do when they are physically together. They also do event planning which is considered to be greatly facilitated by IM. Given the practical and family-related constraints adolescents face, they use IM to coordinate when it comes to going out together for shopping or to see a movie. That same planning would require multiple dyadic telephone conversations that, as one interviewee in Grinter & Palen study said, "took forever to get it sorted out". Sharing relevant web pages, such as film start times, through IM also facilitates planning. Finally, some interviewees indicate that at times friends discuss over IM course material, exercise or practice foreign languages over IM.

Flexibility in the handling of relationships is another important feature of IM use. With access permission, public profiles, multiple screen names, IM provide a palette of tools to explore - test, develop and repair personality traits and reactions - one's identity and the relationships with other group's members. For some participants, IM conversations help overcome shyness in approaching difficult topics with friends, facilitating online flirting. An anecdote illustrates this point. It is common practice to take part in a central group conversation and at the same time engage in other, parallel gossiping with some of the same people. This behaviour requires that many IM windows be open at the same time. Two of the participants in Grinder & Pale study described situations where they accidentally selected the wrong window and replied to the person they were gossiping about, instead of the one they were gossiping with.

A further feature, essential to understand the place that IM conversations have in adolescents' everyday life, is the creation of autonomous, private social arenas carved out of the public domestic arena. IM doesn't require ad hoc devices, IM doesn't ring, IM doesn't talk loud. As one of the authors write, "within domestic ecologies, IM operates below the radar: it is a quiet technology that is easily integrated into the conduct of other activities". And this feature was recognized as an important advantage by all participants. Considering the significant time that adolescents spend alone in front of the computer, IM conversations play a significant role in socializing the computer experience as a whole.

A final word on multitasking which is a defining feature of the way we function today. Once online, IM conversations coexist easily with multiple activities, from doing one's homework, to listening to music, emailing, searching the web. Conversations are put on hold, closed, and restarted. The semi-synchronous, informal nature of IM differentiates it quite clearly from email that adolescents use - they all have email accounts and check them regularly - for more formal purposes, such as applications to college, exchanges with teachers. Contrary to IM, email requires careful writing and spell-checking, and can spread over several days work.

Some elements concerning the way IM adoption unfolds. Participants refer to their desire to claim membership to particular social groups and to augment socializing opportunities with the groups. As one of the interviewee says: "It was a matter of be on or be out", while another added "because all my friends were talking, and I didn't want to miss out". Peer pressure appears to be a major catalyst in IM adoption, following a group-wise discretionary, bottom-up process. A few friends select an IM service; they encourage other group members to join in and use the same system. One participant recalls that he uses one IM system with his college friends, and another one with his high school friends, who had collectively decided on that system when he arrived at college. According to Grinter & Palen, peer pressure achieved critical mass, which in turn sustained long-term use. Over time, participation in IM conversations has simply become a dimension of group membership so much so that IM non-users are considered to be a nuisance. As one of the participants in Grinter & Palen study says about non-IM users: "not feeling like she knew where her friends were". The fact that IM clients are free, that infrastructure costs are taken up by the household or the school has certainly also contributed to massive IM adoption.

Instant messaging in teen life
R.E. Grinter & L. Palen
CSCW '02

Teenage Communication in the Instant Messaging Era
B.S. Boneva, A. Quinn, R.E. Kraut, S. Kiesler, I. Shklovski
In press, R. Krant, M. Brynin, S. Kiesler (Eds), During , Oxford University Press.

Teen use of messaging media
D. J. Schiano, C. P. Chen, J. Ginsberg, U. Gretarsdottir, M. Huddleston, E. Isaacs
CHI 2002 (unfortunately for subscribers only)

Where: US
When: 2001-2003 (approx)

22 October 2004

Is Instant Messaging replacing the coffee machine?

The 21st century networked organisation seems to have found an alternative to chatting by the Coffee machine. A lot of informal conversations are happening across the network between colleagues through instant messaging services.

What is even more interesting is that we have here another example of a communication channel whose adoption has emerged bottom up out of individual initiatives and not as part of a grand organisational schema.

Some data in support of this emergence come from the Radicati Group "Instant Messaging Corporate Survey, 2004-2005". Radicati surveyed 78 global companies corresponding to about 900 K personnel. A large majority of organisations (76%) do not provide their personnel with internal IM platforms. Yet, about half of them are users of IM. This difference between number of users and number of organisations which have deployed IM gives a rough indication of the extent of free public IM services usage at work.

The report also gives some indications concerning IM usage in the workplace. Respondents describe informal internal communication, presence awareness and private use.

Where: unspecified (global companies)
When: October (publication)

19 October 2004

IM adoption: the steady progression

The Week in review data report for week 3-10-04 includes, among the Top 10 Telecom/Internet Destinations, three IM (AOL Instant Messenger, MSN Messenger Service, Yahoo! Messenger) and three e-mail (Yahoo! Mail, AOl Email and MSN Hotmail) services. The three top IM services combined have a unique audience of over 51 M who spend an average of 40 minutes per person; whereas the three top e-mail services have slightly more than 50 M unique audience for an average time of 20 minutes. AOL Instant Messenger alone has a unique audience of 28.740.000 each spending 1:01:11 AIM on average.

Lets go back a couple of years. In May 2002, Nielsen//NetRatings (cited by Bob Woods' U.S. in-home IM usage hits 41M) collected data on IM usage for the first time. The number of active Internet users to log onto one of the public IM networks then was 41 M, with AIM already drawing the largest audience of 22 M unique users.

A reminder: Nielsen//NetRatings measures audience by automatically tracking a panel of more than 50.000 US residents with home Internet access.

Where: US
When: October 2004 (1st week)

21 September 2004

IM Usage in the US

The recent publication of two reports offers the opportunity to make a synthesis and an assessment of our understanding of IM usage. Hopefully, this review will be enriched and broadened to include more research from other horizons.

The first report How Americans use instant messaging by the Pew Internet & American Life Project also includes data from comScore Media Metrix. The second report, America Online Inc.'s Second Annual Instant Messaging Trends Survey shows IM has gone mainstream, is well summarized in an AOL Press Release.

The Pew/Internet report situates adoption rate at 42% of the adult Internet population. Possibly because its sample is younger - it starts at age 13 - and exclusively urban, the AOL report finds a much higher adoption rate at 76%. These numbers are relatively stable compared with previous surveys. What has changed, though, is IM adoption in the workplace. Pew/Internet evaluates IM users at work to be approximately 11 Million, that is 21% of IM users, data confirmed by AOL that finds IM users at work to be 27% of all IM users. Compared with the same survey last year, this represents a 71% increase in adoption. IM usage at work will be the subject of a paper to come.

The Demographics of Instant Messaging

The adoption rate is not homogeneous across age groups. Both the Pew and AOL surveys show that the number of IM users decreases with age. In the Pew report, 62% of Gen Y (age 18-27) who use the Internet are also IM users; 37% of Gen X (28-39); 33% of Trailing Boomers (age 40-49); 29% Leading Boomers (age 50-58); 25% matures (59-68) and 29% after work (age over 69). In the AOL report, about 90% of teens and young adults say they instant message; 71% of the 22-34 age group ; 55% of the 35-54 age group ; and 48% of the over 55 age group. The younger group also favors IM over e-mail (49% of the 13-21 age group vs 6% among over 55) a result confirmed by comScore Media Metrix that found Gen Y (age 18-27) using IM more than e-mail (46%) vs 18% among Gen X (age 28-39) IM users. The 13-21 age group is also as likely to use their IM screen names (52%) as their e-mail addresses (53%) as calling cards.

Furthermore, the Pew report found that Gen Y are more creative and active in the way they manage the "away" messages and contact lists, adding new contacts on a weekly basis. gen Y also engages in parallel IM conversations on a daily basis. The frequency and duration of IM sessions per day varies also with age. comScore Media Metrix reports that Gen Y and Gen X are more numerous to log on several times per day and to instant message for about an hour.

In addition, the comScore Media Metrix report also gives some indications of a link between IM adoption income (lower household use IM more than Upscale household) and family structure (household with children use IM more than household without children). The Pew report also found a link between level of education (64% of IM users have less than a high school degree) and household income ( 49% have income of less that $30.000) and adoption of IM. However, the analysts suggest that these findings may be due to the large number of young people among the IM users.

The Usage of Instant Messaging

The Pew report provides useful data to situate the context of IM use. IM activity takes place largely at home (77%), at work (21%) and at school (7%). Wireless devices, such as a laptop computer or a mobile phone, are becoming tools for IM (15%), whereas the AOL report puts it a bit higher at 32%. Frequency of sessions varies between one or more daily logins (36%); a few times per week (27%) or less often (37%), whereas average session duration varies between about 15 minutes (47%), between 15 and 60 minutes (26%) and more than 60 minutes (22%).

What characterises IM Usage is that it goes in parallel with other activities and concerns small groups. IM Usage also includes the management of these relationships beyond ongoing conversations, by means of "away" messages and profiles.

The majority of IM users browse, play games, talk on the phone or watch TV while they instant message. According to comScore Media Metrix, 32% of IM users always do something else on their computer, whereas 29% do so some of the time; 20% always do something else off their computer, whereas 30% do so some of the time.

The majority of IM users exchange with between one and five people (66% of IM users vs 9% interacting with more than 10 people). The groups are relatively stable, removal or addition of people from buddy lists being rare.

Activities carried out using IM are fundamentally social. They include keeping in touch, coordinating evenings and week-ends, playing games, dating and sharing of information. On this latter activity, Pew/comScore Media Metrix found that 31% IM users share links to web sites or articles; 30% share photos or documents; 14% share streamed web content or video and 5% music or video files.

IM's support for these social activities is not limited to the semi-synchronous conversations. The "away" message and "profile" features provide supports to extend the relationships between conversations.

comScore Media Metrix found that "away" messages are posted by 47% of the IM users to entertain, to inform about something specific, about their whereabouts or about what they are doing. "Away" messages are either chosen from a list of standard messages (63%) or created ad hoc (45%). The Pew report found that 18% of IM users post "away" messages daily or almost daily. The AOL report indicates that 25% of IM users change the "away" message at least once a week, and that 31% read other people's "away" messages every time they log on or everytime a new one appears. The Pew report adds a few elements: 21% of IM users make a daily posting of quotes or thoughts of the day, and 12% post a phone number to signal where they can be reached.

Two more elements complete the IM user's identity: the profile and the screen name.

About the profile, comScore Media Metrix found that 34% of IM users have a public profile, which is either inspirational or humourous quotes (42%), contact information (33%), links to sites (18%), links to personal photos (12%) or important personal news (9%)

About the screen, the AOL report finds that 36% of IM users have more than one screen name vs the 17% found by comScore Media Metrix. The main motivation to do so (59%) is to interact with different groups, like friends, family, colleagues, separately.

Looking at this list of activities, it is not surprising then to find that the most appreciated features are: photo sharing (38%), customization (36%) and file sharing (32%).

Where: US
When: February - July 2004


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