26 October 2004
A snapshot of US College students Internet usage
comScore MediaMetrix The Score October 2004 reports that, in the US, more than 12 M College students (out of around 13M) use the web. They do so with a frequency and duration that are about 20% higher than the average Internet user. Their favorite destinations, as measured by the "the composition index: a measure of the proportional likelihood of a population segment to visit a site or group of sites compared to the average user", are EDUCATION - the Career & Development and Training & Education categories - TECHNOLOGY - especially the Downloads category with a strong preference for peer-to-peer applications - ENTERTAINMENT - 50% visit Humor and Music sites, such as Launch, MTV Networks, AOL Music, MusicMatch, ArtistDirect, WindowsMediaMusic - RETAIL - Computer Hardware and Consumer Electronics, especially Mobile phone sites like AT&T Wireless, Cingular, T-Mobile. College students make extensive use of IM: 40% of college students use at least one IM application; and iTunes: college students represent 17% of all the iTunes users, but only about 8% of all Internet users.
Where: US
When: September 2004
Posted at 07:56 PM in Usage by College Students, Usage of the Web | Permalink | Comments (0) | TrackBack