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05 August 2005

In the US, girls favour cellphones and boys handheld gaming device and MP3 players

Surveying electronic devices ownership among girls and boys between 8 and 18 years of age, the Kaiser Family Foundation (March 2005) - via eMarketer, 29-06-05 - found some clear gender differences.

Whereas girls and boys are equally likely to own a portable CD/tape player (61%), a PDA (11%) and a laptop (girls 11%; boys 14%), more girls own a cellphone (42% vs 35%) while more boys own handheld video games (63% vs 48%) and MP3 players (21% vs 14%).

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