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18 January 2005

Young and affluent most active Internet group

Most active web users are young, affluent, a synthesis of a JupiterResearch report, identifies the most active user group with people of age between 25 and 34 and household incomes over $ 75K. They are:

  • males (74% vs. 49% Internet population)
  • their household has a broadband connection (55% vs. 33%)
  • with five or more years of Internet experience (84% vs. 51%)

This group considers that Internet increases the efficiency of their daily lives (65% vs. 43%); and carries out a wider range of activities online that the overall Internet population, e.g. browses, accesses media, does personal business, such as online banking (62% vs. 42%).

Posted at 11:09 PM in Usage of the Web | Permalink


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