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19 January 2005

Growing Internet adoption among over 55 - U.S.

In People aged 55 and up drive U.S. Web growth, Rob McGann argues that

since 2000 most new growth in Web adoption came from people aged 55 and up.

An International Demographics survey (a panel of 80 U.S. metropolitan markets corresponding to an overall population of 130 M) found in 2004 that 61.2% are regular Internet users, they were 54.9% in 2000. In the 55 to 64 age group, regular Internet users in 2004 correspond to 56.7%. They were 45.8% in 2000. A similar trend has emerged in the 65 to 74 age group where regular users are 35.9% vs. 26.2% in 2000.

Posted at 02:37 PM in Usage by Matures | Permalink

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