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15 December 2004

MMS adoption and usage 1.1 - UK

By mid 2004, in the UK there were 7.5 M cameraphone users, versus 3.5 M in 2003, according to the Autumn 2004 Mobile Phone Report by Market research Continental Research (via the BBC). Among them, they were 36% to have never sent a MMS. They were fewer, but still many (27%), to do so a year earlier.

Users who send MMS do so sporadically. In 2003, the average was 6.1 MMS per month per user; by mid-2004 it was down to 3.7 MMS per month.

Canalys, a Technology analyst, (via vnunet) reaches a similar conclusion:

There has been a huge rise in cameraphone shipments, but MMS usage has not exploded in the same way. Consumers are clearly drawn to the idea of having a convenient, ever-present digital camera built into their phone, particularly as the purchase price for many of them has been offset by upgrade subsidies. But that does not necessarily reflect a desire to send photos between phones, particularly if there is a cost attached to each message.

Earlier this year, the Guardian published the article Not so happy with the snappy based on the first Mobile Data Association industry-wide analysis of MMS:

  • by the summer, in the UK there were more than 11 M MMS registered users, corresponding to nearly a quarter of all mobile users
  • a quarter of all mobile users have sent at least one MMS during Q3
  • Orange announced daily traffic of 125,000 MMS, with 700,000 customers sending at least one MMS a month
  • O2 announced daily traffic of 100,000 MMS in the UK, Ireland and Germany
  • T-Mobile announced customers had send 4.4 M MMS in 2003, compared to 2.98 Billion SMS

Quoting the Guardian:

while MMS is measured in millions, text messages are measured in billions

Posted at 12:06 AM in Usage of Mobile Phones | Permalink

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