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21 December 2004

Internet and Broadband adoption 1.0 - UK

According to panel-based National Statistics (via EuroTelcoblog), 12.9 M (52%) of the 28.7 M British households had an Internet access in Q3 2004.

Internet individual users (home, work, elsewhere)
In October 2004, 61% of British adults said they had accessed the Internet in the three previous months.

On the other hand, 34% had never used the Internet. Among them, some said that :

  • they didn't want to use it, had no use or no interest for it (43%)
  • they had no Internet connection (42%)
  • they lacked the knowledge or confidence (37%)

Non-Internet users were also asked to choose a statement that described their relationship to the Internet. The majority (54%) selected: "I have not really considered using the Internet before and I am not likely to in the future". This group corresponds to 19% of all British adults.

Internet adoption is not homogeneous. It is close to 65% in the London and South-East regions, below 50% in Wales and the North-East, and between 50 and 60% in the other regions, with increased adoption in the last two years in Scotland, Yorkshire and the Humber, and the North-West.

Internet Users Age
Internet adoption is highest among 16-24 years-old (83%) and lowest among 65 and older (15%). In the past two years, the largest increase though was in the 45-54 age group (+13%).

ISP subscribers
There is a 4.3% increase in the number of active subscriptions between October 2003 and 2004. Of all active connections, 36% are permanent, or Broadband. They were 20% a year earlier.

UK Broadband household
Assuming that the ISP subscribers statistics do not included businesses, the number of Broadband households in the UK corresponds roughly to 4.6 M.

Posted at 09:22 PM in Information Society | Permalink


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