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17 December 2004

Firefox Adoption 1.4 - the day after the NYT ad

I woke up this morning curious about the number of people who had downloaded Firefox the day of the two-page Firefox ad on the New York Times and its explicit invitation to "Download Today from GET FIREFOX.COM".

Reading the Spreadfirefox counter, the ad seems to have had no impact at all. Compared to yesterday morning, the number of estimated downloads has increased of about 230 k, which has been the average in the past five days or so.

It is obviously too early to draw any conclusion on the impact of mass-media on what has been up to know essentially a tight development/diffusion process based on web-media and community. The next days will tell us whether traditional media campaigns can still make any direct contribution to adoption of innovations.      

Posted at 09:56 AM in Innovations | Permalink


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