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16 November 2004

Personal/Digital Video Recorders adoption - US - 1.1

Further support for estimating overall DVR adoption rate at around 4% of US households comes from Nielsen via ITfacts. More interestingly, however, Nielsen, quoted by MediaPost notes that "in some markets - Las Vegas, San Diego, Los Angeles, San Francisco, Austin and other "Western "markets - it's pushing 10%". These markets incidentally correspond pretty much to high density Creative Class areas. Empowering technologies, like DVRs, may couple particularly well with the Creative Class lifestyle.

Where: US
When: November 2004 (public statement)

Posted at 10:02 AM in Usage at Home | Permalink


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