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28 October 2004
Web searching 1.0: Public searching of the Web, by A. Spink and B.J. Jansen
The results from seven years of research on how people look for information on the web are presented in a new book by Amanda Spink and Bernard J. Jansen: Web searching: Public searching of the Web. The book is not available yet, but some reviews are.
Among the findings, Spink and Jansen observe little evolution over time in search behaviour: people do simple, rapid searches. On average they enter two words per search; inspect only the first page of results; do two queries per search session; search sessions are short, less than five minutes.
What has significantly evolved over time is the content searched. In 1997, about 20% of the search terms used was sex-related, now they account for about 5% in the US, between 8 and 10% in Europe. The opposite has happened with search terms related to e-commerce: they are 86% more frequent now than seven years ago.
Where: US (mostly)
When: 1997 - 2003
Posted at 10:59 AM in Book Reviews, Digital behaviour | Permalink
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