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19 October 2004

Reinventing the DVR

Thanks to Sean Carlton Advertising is more than just TV commercials for pointing out two pieces of customer behaviour research that enrich our understanding of DVR usage. Research from MPG confirms reports that the very large majority of DVR users (90%) skipp commercials on recorded programs. More surprisingly, they just do the same when they watch live TV (84%). How do they do that? Lyra's DVR Love: a survey of DVR users found that DVR are used for a delayed viewing of the program - the delay being of about half an hour - and commercials are fast-forwarded.

Where: US
When: May 2004 (publication)

Posted at 01:36 PM in Usage at Home | Permalink

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